Friendly City Creative Club is a Community-Based Advertising Agency & Experimental Retail Space in Hudson, NY
We are a different kind of agency. One grounded in community, collaboration, and a belief that creativity works best when it’s connected to the real world.
We marry world-class advertising expertise with a deep commitment to our local creative economy, helping ambitious brands connect with their audiences in ways that feel natural, human, and, well… friendly.
About Us
We believe brands should act like good neighbors: be real, be respectful, and bring something to the party. We dive deep with our clients, using a combination of research, strategy, design, content, and experiences to create work that is hard to classify but easy to love.
As a nimble team with decades of experience, we scale seamlessly by leveraging our network of local freelance talent. Great ideas come from everywhere - that’s why we’re more than a company, we’re a club.
Our Approach
We cut our teeth working for Fortune 500 clients, but our roots in Hudson define who we are. As individuals, we’re active community members, leaders, coaches, and volunteers.
As a company, we support regional nonprofits and projects that contribute to our city’s creative and economic growth. We hire locally and invest in regional talent because we believe that when our neighbors thrive, we do too. So far, we’ve generated over $2,000,000 in local economic impact – and we’re just getting started.
Our Community
Our studio and retail space is more than a storefront – it’s an ever-evolving expression of what we do. From pop-ups to art shows to creative experiments, it’s a place for our ideas to take shape in the real world. We curate products, host events, and create experiences that invite people to engage with creativity and storytelling in unexpected ways.
Our Storefront
With just over 5,000 full-time residents, Hudson, NY (once known as “The Friendly City”) is a historic hub of creativity, two hours north of NYC. While our shops, restaurants, arts, and architecture draw visitors from around the world, our greatest asset is our people.
Our diverse community boasts more entrepreneurs per square mile than any other city in New York State and a pool of creative talent that rivals much larger markets. It’s a city-meets-country mashup that fosters a culture of innovation and the kind of creativity that feels both expansive and deeply personal.
Our City
Our Work
We partnered with Big Towel to bring their sauna experience to life, crafting a cinematic film that turned community and togetherness into a bold brand statement. → Case Study
We fostered a digital learning community for Grow With Google, using audience insights to create content that actually connects with young learners. → Case Study
We developed a brand identity and digital presence for Hudson Ferry Co, using community engagement to build awareness, trust, and relevance. → Case Study
We turned Arhaus’ social presence into a storytelling platform, using artistry and expression to deepen engagement and make the brand feel more alive. → Case Study
We brought Brooklyn Brewery’s history to life with modern creative execution, helping the brand connect with a new generation of beer enthusiasts. → Case Study
We helped U by Kotex launch the world’s first period shop, creating a bold retail experience that celebrated menstruation and made period conversations feel normal. → Case Study
We partnered with Peloton to plan and produce a multi-phase global event that engaged over members through dynamic content, live programming, and seamless virtual execution. → Case Study
We built our community via creative expression and by offering design services to local small businesses and nonprofits. → Case Study
We helped Airbnb foster a stronger host community by spotlighting super-host stories and turning their real-world experience into engaging, peer-driven education for the entire network. → Case Study