Increased lower funnel conversion rates from 3.3% to 7.2%.
BROOKLYN BREWERY
Who is Brooklyn Brewery
BROOKLYN BREWERY
Who is Brooklyn Brewery?
Creative Direction, Video Production
How do you tell your brand story?
This epic, 7-minute video tells the history of Brooklyn Brewery, from kitchen experiment to iconic brand. Chances are, there’s a great story behind your brand. You should make the most of it…even if Milton Glaser didn’t design your logo.
Interested in working together?
Drop us a line info@friendlycity.club
AWAY
Fireside Reviews
AWAY
FIRESIDE REVIEWS
Creative Direction, Video Production
3 undeniable truths:
• Direct Response doesn’t have to be boring.
• Humor can help highlight brand propositions.
• AWAY makes great suitcases.
PELOTON
Homecoming 2021
PELOTON
HOMECOMING
Creative Direction, Content Strategy, Video Production, Motion Graphics
Video content creates community.
Imagine going to an event with nearly 50,000 enthusiastic workout friends. Now imagine it’s completely virtual and you’re just sitting at home.
Creating the same buzz and intimacy takes careful planning, content strategy, and over 40 pieces of video content. Our decades of experience allow us to create strategic content at scale.
Interested in working together?
Drop us a line info@friendlycity.club
AIRBNB
Host Stories
AIRBNB
Host Stories
Creative Direction, Motion Graphics, Video Production
Educational videos to excite and inspire.
Being a successful Airbnb host takes attention to detail and creative inspiration. Creating content that reflects the core values of your brand requires the same.
Each video in this instructional campaign includes bespoke motion graphics, animation, and whimsy inspired by the featured host. No two videos are exactly the same. What we’re saying is: don’t make boring content.
Interested in working together?
Drop us a line info@friendlycity.club
BROOKLYN BREWERY
Just Like Brooklyn
BROOKLYN BREWERY
JUST LIKE BROOKLYN
Creative Direction, Still Photography, Graphic Design, Video Production
You might recognize Brooklyn Lager as one of the first craft beers to hit the market in the US. But its legacy and origins were unfamiliar to a large portion of the current beer-drinking population. So to reintroduce the classic lager, we focused on what makes it special: Brooklyn,
the city where it was born. Across video, social, and 00H we used simple copy and graphic design to tie flavor cues to the vibrant and energetic borough. It’s Loud.
It’s Strong. It’s Bold. It’s Iconic. It’s the Lager that Brooklyn Built.
Interested in working together?
Drop us a line info@friendlycity.club
U BY KOTEX
The Period Shop
U By Kotex
The Period Shop
Creative Direction, Experience Design, Creative Merchandising, Video Production
A One-of-a-Kind Retail Experience
Sometimes, communicating your brand values takes more than just photos or videos. Inviting consumers to engage in an experience creates intimacy, warmth, and trust. Our “Period Shop” was designed to provide women a safe and comfortable place to celebrate and de-stigmatize what’s usually just referred to as “that time of the month.”
In its 3-day run, the store attracted more than 10,000 visitors. We raised over $10,000 for Susan’s Place and generated tons of press and social media traffic, delivering over 20+ pieces of content created on site.
The store was covered by industry sites like Creativity, AdWeek, PSFK, Fast Company, and AdAge and press like Glamour, Cosmopolitan, Refinery 29, InStyle, and Teen Vogue. Overall, we achieved 23 million impressions – paid and earned.
23 Million Impressions, paid + earned.
Interested in working together?
Drop us a line info@friendlycity.club
BROOKLYN BREWERY
Who is Brooklyn Brewery
BROOKLYN BREWERY
Who is Brooklyn Brewery?
Creative Direction, Video Production
How do you tell your brand story?
This epic, 7-minute video tells the history of Brooklyn Brewery, from kitchen experiment to iconic brand. Chances are, there’s a great story behind your brand. You should make the most of it…even if Milton Glaser didn’t design your logo.
Interested in working together?
Drop us a line info@friendlycity.club
AWAY
Fireside Reviews
AWAY
FIRESIDE REVIEWS
Creative Direction, Video Production
3 undeniable truths:
• Direct Response doesn’t have to be boring.
• Humor can help highlight brand propositions.
• AWAY makes great suitcases.
Increased lower funnel conversion rates from 3.3% to 7.2%.
PELOTON
Homecoming 2021
PELOTON
HOMECOMING
Creative Direction, Content Strategy, Video Production, Motion Graphics
Video content creates community.
Imagine going to an event with nearly 50,000 enthusiastic workout friends. Now imagine it’s completely virtual and you’re just sitting at home.
Creating the same buzz and intimacy takes careful planning, content strategy, and over 40 pieces of video content. Our decades of experience allow us to create strategic content at scale.
Interested in working together?
Drop us a line info@friendlycity.club
AIRBNB
Host Stories
AIRBNB
Host Stories
Creative Direction, Motion Graphics, Video Production
Educational videos to excite and inspire.
Being a successful Airbnb host takes attention to detail and creative inspiration. Creating content that reflects the core values of your brand requires the same.
Each video in this instructional campaign includes bespoke motion graphics, animation, and whimsy inspired by the featured host. No two videos are exactly the same. What we’re saying is: don’t make boring content.
Interested in working together?
Drop us a line info@friendlycity.club
BROOKLYN BREWERY
Just Like Brooklyn
BROOKLYN BREWERY
JUST LIKE BROOKLYN
Creative Direction, Still Photography, Graphic Design, Video Production
You might recognize Brooklyn Lager as one of the first craft beers to hit the market in the US. But its legacy and origins were unfamiliar to a large portion of the current beer-drinking population. So to reintroduce the classic lager, we focused on what makes it special: Brooklyn,
the city where it was born. Across video, social, and 00H we used simple copy and graphic design to tie flavor cues to the vibrant and energetic borough. It’s Loud.
It’s Strong. It’s Bold. It’s Iconic. It’s the Lager that Brooklyn Built.
Interested in working together?
Drop us a line info@friendlycity.club
U BY KOTEX
The Period Shop
U By Kotex
The Period Shop
Creative Direction, Experience Design, Creative Merchandising, Video Production
A One-of-a-Kind Retail Experience
Sometimes, communicating your brand values takes more than just photos or videos. Inviting consumers to engage in an experience creates intimacy, warmth, and trust. Our “Period Shop” was designed to provide women a safe and comfortable place to celebrate and de-stigmatize what’s usually just referred to as “that time of the month.”
In its 3-day run, the store attracted more than 10,000 visitors. We raised over $10,000 for Susan’s Place and generated tons of press and social media traffic, delivering over 20+ pieces of content created on site.
The store was covered by industry sites like Creativity, AdWeek, PSFK, Fast Company, and AdAge and press like Glamour, Cosmopolitan, Refinery 29, InStyle, and Teen Vogue. Overall, we achieved 23 million impressions – paid and earned.
23 Million Impressions, paid + earned.
Interested in working together?
Drop us a line info@friendlycity.club